{"id":141186,"date":"2025-01-27T16:13:01","date_gmt":"2025-01-27T16:13:01","guid":{"rendered":"https:\/\/lisney.com\/?p=141186"},"modified":"2025-01-27T16:23:41","modified_gmt":"2025-01-27T16:23:41","slug":"branded-residences","status":"publish","type":"post","link":"https:\/\/lisney.com\/branded-residences\/","title":{"rendered":"The Rise of Branded Residences"},"content":{"rendered":"
Branded residences continue to thrive, with over 650 schemes globally and more than 100,000 units in operation. The market is dominated by North America and the Asia-Pacific regions, accounting for 60% of completed schemes. Europe, however, is catching up, with a surge in new developments, including several high-profile projects in London, Milan, and Dubai.<\/p>\n
Luxury hotel brands such as Four Seasons, Ritz-Carlton, and Aman lead the way, offering homeowners unparalleled amenities and lifestyle services. Meanwhile, fashion and automotive brands are entering the space, catering to a growing appetite for unique and highly personalised living experiences. A prime example is the Fendi Private Residences in Switzerland, showcasing the fusion of high fashion and high-end living.<\/p>\n
This segment is driven by the promise of exclusivity, brand prestige, and robust returns, with branded residences often commanding a premium of 30% to 40% compared to non-branded properties.<\/p>\n