{"id":15479,"date":"2020-03-05T05:47:55","date_gmt":"2020-03-05T05:47:55","guid":{"rendered":"https:\/\/lisney.com\/?p=15479"},"modified":"2022-08-22T16:59:36","modified_gmt":"2022-08-22T15:59:36","slug":"fast-fashion-firmly-consigned-to-past","status":"publish","type":"post","link":"https:\/\/lisney.com\/fast-fashion-firmly-consigned-to-past\/","title":{"rendered":"Fast Fashion Firmly Consigned to Past"},"content":{"rendered":"

The sustainability agenda continues to gain prominence in the retail world, both at home and abroad.<\/p>\n

It is argued that the fashion industry is the second most polluting industry in the world and accounts for more than 8% of global climate impact, greater than international airline flights and maritime shipping trips combined.\u00a0 It is also the second-biggest consumer of water.<\/p>\n

The average consumer buys 60% more today than 15 years ago but doesn\u2019t keep items for half as long \u2013 clothes have a short life span and are disposable.\u00a0 Companies\u2019 over-production leads to piles of unsold merchandise that ends up in landfills or is incinerated. Shocking, right?<\/p>\n

In July 2018, it emerged that Burberry had burned almost \u00a330m (\u20ac32m) of stock. This naturally sparked outrage.\u00a0 Oxfam Ireland states that 225,000 tonnes of clothing end up in a landfill in Ireland every year.\u00a0 The majority of fabrics in cheap garments, unlike wool or cotton, are not biodegradable. This means when clothes are dumped into a landfill, toxic synthetic fibres pollute water sources.\u00a0 At the current pace, the global fashion industry\u2019s greenhouse gas emissions are on track to surge more than 50% by 2030 as global demand rises.<\/p>\n

With the surge in environmental concern forcing brands to accelerate sustainability plans and evolving consumer demands, can this be altered?\u00a0 The issue of excess inventory needs to be addressed in addition to how sustainable fashion is defined.\u00a0 The gap needs to be bridged with improved offering and marketing of sustainable fashion.<\/p>\n","protected":false},"excerpt":{"rendered":"

The sustainability agenda continues to gain prominence in the retail world, both at home and abroad. It is argued that the fashion industry is the second most polluting industry in the world and accounts for more than 8% of global climate impact, greater than international airline flights and maritime shipping trips combined.\u00a0 It is also […]<\/p>\n","protected":false},"author":3,"featured_media":15481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[806],"tags":[1115],"acf":[],"yoast_head":"\nFast Fashion Firmly Consigned to Past | Lisney<\/title>\n<meta name=\"description\" content=\"It is argued that the fashion industry is the second most polluting industry in the world and accounts for more than 8% of global climate impact, greater than international airline flights and maritime shipping trips combined.\u00a0 It is also the second-biggest consumer of water.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" 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