{"id":15506,"date":"2020-02-03T06:26:31","date_gmt":"2020-02-03T06:26:31","guid":{"rendered":"https:\/\/lisney.com\/?p=15506"},"modified":"2022-08-22T17:01:43","modified_gmt":"2022-08-22T16:01:43","slug":"the-retail-revolution-shopping-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/lisney.com\/the-retail-revolution-shopping-in-the-digital-age\/","title":{"rendered":"The Retail Revolution: Shopping in the Digital Age"},"content":{"rendered":"<p>Technology has revolutionised how and where we shop, with major implications for the retail property sector. As a result, retailers\u2019 focus has now shifted to customers\u2019 instore experience, and are going digital to ensure customer retention.<\/p>\n<h4>eCommerce, Data and Customer Experience<\/h4>\n<p>China has been leading the way in this respect. WeChat, a Chinese app founded in 2011, with over one billion users has evolved to become the world\u2019s largest \u2018stand-alone app\u2019. It is described in China as an app for everything from chatting with friends, to paying bills or booking doctors\u2019 appointments. From this total engagement with consumers, the app has capacity to collect mammoth data relating to its users. The evolution of WeChat technology has enabled the organization to use this data to target and send focused retail offers through the app that are redeemable to consumers in store.<\/p>\n<p>Alibaba, one of the world\u2019s largest retailers and ecommerce companies, took it a step further when they launched \u2018Catch the Cat\u2019, a virtual game using augmented reality to allow players capture \u2018The Cat\u2019, the TMall cat mascot in their own homes and in shopping centres. The more cats caught, the larger the discounts redeemable in shops.<\/p>\n<h4>Smart Shopping for Today&#8217;s Brick-and-Mortar<\/h4>\n<p>Using technology, retailers can create ways of driving footfall back in stores, but ultimately the instore experience needs to offer something that the online platform doesn\u2019t deliver. Perhaps this is a medley of both worlds\u2019 customer service assisted by technology. JD.com, another online retailer, recently opened its high-tech supermarket, 7Fresh, where hands-free shopping is available with smart shopping carts which follow customers around the store. 7Fresh stores also include \u2018magic mirrors\u2019, which provide instant information relating to individual products. When an item is picked up from the display area, the mirror provides information about the product including nutritional content and origin. This makes the instore experience more engaging and interesting for the customer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technology has revolutionised how and where we shop, with major implications for the retail property sector. As a result, retailers\u2019 focus has now shifted to customers\u2019 instore experience, and are going digital to ensure customer retention. eCommerce, Data and Customer Experience China has been leading the way in this respect. WeChat, a Chinese app founded [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[806],"tags":[1124],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Retail Revolution: Shopping in the Digital Age | Lisney<\/title>\n<meta name=\"description\" content=\"Technology has revolutionised how and where we shop, with major implications for the retail property sector. 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