Lisney unveils brand refresh for commercial division – now known as Lisney Commercial Real Estate
21st April 2023
- Move follows the rebranding of residential business to Lisney Sotheby’s International Realty last year
- New positioning is part of growth strategy framework for the overall business
Lisney, Ireland’s largest privately owned multi-disciplinary property advisory firm, has unveiled a new name and refreshed brand identity for the commercial division of the business. Now known as Lisney Commercial Real Estate, the division will continue to operate at the forefront of the Irish property market solving the strategic property asset needs of clients in a proactive and insightful way.
This announcement follows the rebranding of the organisation’s residential division to Lisney Sotheby’s International Realty last year. By aligning with one of the world’s most iconic and well-known brands, Lisney Sotheby’s International Realty is now Ireland’s only concierge residential property service providing a bespoke experience, underpinned by quality and service, that is tailored to each person based on an intimate understanding of their needs, desires, and aspirations.
Lisney, which remains wholly Irish-owned, has been operating for almost 90 years. The company employs 125 people in a range of agency and advisory services departments across offices in Dublin, Cork, and Belfast.
The rebrands of both the residential and commercial divisions of Lisney are part of a growth strategy framework for the overall business. This strategic ambition outlines that the company will focus on implementing the ‘Lisney Way,’ a concept that puts a high performing collaborative culture at its core to allow the market-leading team to continue providing a premium full-service offering through local and global expertise, networks, client relationships, and a distinctive client experience.
By placing the client at the centre of everything the business does, Lisney will continue to create client advocacy through an unwavering commitment to service excellence, fresh ideas, connecting people, and cultivating relationships.
David Byrne, managing director of Lisney, says: “Lisney is an iconic Irish brand which has built up a reputation synonymous with professionalism, trust and integrity in the Irish property industry. As a full service multi-disciplinary property advisory business, we understand that our strength is in the power of our collective expertise across the full spectrum of the Irish property market which allows us to provide a 360-degree perspective to our clients.
We are single-mindedly dedicated to achieving value for our clients and we wanted to create an evolved, dynamic and contemporary visual brand identity for Lisney Commercial Real Estate, which demonstrates our vision for the commercial side of the business and our expertise in the market.”