• Lisney residential business to be rebranded to Lisney Sotheby’s International Realty
• Lisney remains wholly Irish-owned and will continue as a full-service multi-disciplinary business offering clients a full-service property offering across both the residential and commercial markets.
• Move will offer residential clients unrivalled local expertise and powerful global reach
• Commercial division will continue to operate under the Lisney name
• New Sotheby’s International Realty alliance for Lisney’s residential business forms a component part of an ambitious new strategic direction for the multi-disciplinary business

Lisney, Ireland’s largest independently owned multi-disciplinary property advisory company, has become the exclusive affiliate for Sotheby’s International Realty franchise for Ireland. Lisney’s residential business will now be rebranded as ‘Lisney Sotheby’s International Realty’.

Lisney remains wholly Irish-owned and will continue as a full-service multi-disciplinary business offering clients a full-service property offering across both the residential and commercial markets.

Operating for almost 90 years, the company employs 125 people in a range of agency and advisory services departments across offices in Dublin, Cork, and Belfast. While the residential division will now be called Lisney Sotheby’s International Realty, the commercial division of the business will continue to operate under the Lisney brand.

Lisney Sotheby’s International Realty now combines the expertise and local knowledge of a longstanding Irish brand with the iconic Sotheby’s International Realty brand that has more than 1,000 offices in 78 countries and territories around the world.  The move will also provide Lisney’s residential clients with an enviable and unrivalled platform from which to market homes to as wide an audience as possible both at home and abroad. The firm will be the only Sotheby’s International Realty affiliated company in Ireland.

Lisney Sotheby’s International Realty will be Ireland’s first concierge residential property service providing a bespoke experience, underpinned by quality and service, that is tailored to each person based on an intimate understanding of their needs, desires, and aspirations.

David Byrne, managing director of Lisney, says, “As a firm, we are continually looking for ways to enhance the service we provide our clients across the full spectrum of our business. We always strive to work with the best and the iconic Sotheby’s International Realty brand, built on a tradition dedicated to innovating the real estate industry, were the perfect partner for us. Our shared purpose of providing an outstanding quality of service and expertise to the residential markets in which we operate makes the Lisney Sotheby’s International Realty brand an innovative choice in the Irish marketplace.”

“The Sotheby’s International Realty brand is recognised globally as one of the most desirable global brands and this provides instant quality recognition to buyers relocating to Ireland. Ireland has a proven track record as a successful location for world-leading established and high-growth multinational companies from around the world. As a result, we are attracting an increasing number of ex-pats and international employees relocating to Ireland to work in high-profile global firms. We believe it is therefore important that all properties within the Irish residential marketplace have the ability to receive full exposure to the global market.’

“Fuelled by a shared sense of purpose, executed through market-leading talent, expertise, networks, client relationships, and a distinctive client experience, we believe this alliance has the potential to set a new standard of client-orientated service in the residential property market in Ireland.”

Philip White, president, and CEO of Sotheby’s International Realty added “We are thrilled to welcome Lisney Sotheby’s International Realty to the brand. David and his team are well recognized and respected in Ireland and will make a fine addition to the network. The country is attracting international attention and interest from major companies due to its quality of life, and I look forward to supporting their firm as they service this growing market.”

David Ashmore, of Ireland Sotheby’s International Realty since 2016, will join Lisney Sotheby’s International Realty as a Director, leading a specialist ‘Country Homes and Estates’ team focused on the sale and acquisition of select provincial homes across Ireland, making Lisney Sotheby’s International Realty a truly national brand. David brings with him an enviable track record in the sale and acquisition of fine homes and estates throughout Ireland, notably handling the sale of Abbeyleix Estate to the Collison brothers and Luggala Estate in Wicklow for the Guinness family. David’s specialist expertise and global marketing knowledge will augment and strengthen the Lisney Sotheby’s International Realty leadership team.

Meanwhile, under the leadership of David Byrne, Lisney has recently unveiled a new growth strategy framework for the overall business. The strategic ambition outlines that the company will focus on implementing the ‘Lisney Way,’ a concept that puts a high performing collaborative culture at its core to allow the market-leading team to continue providing a premium full-service offering through local and global expertise, networks, client relationships, and a distinctive client experience.

By placing the client at the centre of everything the business does, Lisney will continue to create client advocacy through an unwavering commitment to service excellence, fresh ideas, connecting people, and cultivating relationships.

David Byrne says, “As a long-established Irish property firm, we are very proud of the expertise we have in the business and that our clients place such trust in us. With this significant market goodwill towards the firm, there is a strong belief in the business, its provenance, legacy, and potential for the future. In partnering with Sotheby’s International Realty on the residential side of our business, in tandem with Lisney on the commercial side, we’re confident that only Lisney has the local knowledge and foresight to spot and unlock new opportunities in a rapidly changing marketplace for all our clients and this will become increasingly important as we continue to win high-value work and build stronger client relationships.”

“Our colleagues are also extremely ambitious for the future of Lisney and for their own future careers with the business. The team is innovative and creative, seeing opportunity where others see barriers. We’re also proactive and work fast, allowing us to make brave and bold decisions to ensure a better outcome for our clients. The overall future potential for Lisney is significant and we intend to ensure our new positioning creates an impact with clients and standout for the Lisney brand in the marketplace.”